One of the greatest ways of getting the attention of far-away prospects to enroll in your school is by using an interactive virtual campus map. But it takes a lot of time and research to design an interactive campus map. For you to improve your student recruitment strategy and ensure that you design a map that will market your institution to prospective students, below are a few things that you ought to consider when planning an interactive campus map.
Undoubtedly, your interactive virtual campus tour should make the prospective students have a feel of your college or university without having to visit your institution physically. As such, you need to outline the best features of your school – the programs, locations, activities, surroundings, and history that will make prospective students consider you as an option. If your school has game day promotions or state-of-the-art equipment, for instance, make sure you profile them on your virtual campus tour and the video viewbook. How about including all the special facilities in your school that demonstrate that your school cares about the needs of all students like the campus worship areas, lactation zones for new moms and accessible roads for the disabled students? If your school understands and cares about the needs of all students, creating an interactive campus map will not be a difficult thing to do.
Establishing a workable campus map development timeline is the second factor that you should keep in mind when designing an interactive campus map. Obviously, you need the campus map to be up and running before the next recruitment cycle. Establishing a campus map development timeline will determine how much you want to include in your map. For example, if you need to have the campus map up and running before the semester begins, you can choose the simple virtual campus map, but for the comprehensive, interactive feature, the development timeline will obviously be longer. In this regard, make sure you reach out to your campus map developer and come to an agreement on a timeline that will work best for both of you.
Because the main aim of adding an interactive virtual map is to lure more and more students to enroll in your school, all departments in your college should be part and parcel of this campaign. For instance, the alumni office can select the right alumni to be brand ambassadors of your school. The good thing about reaching out to alumni’s is that they have the first-hand experience about your school. For this reason alone, they can actively participate in spreading the word about your school as they are enthusiastic supporters of your school. Similarly, the sports department can display its facilities for recruitment, allowances, and game day marketing strategies on the school’s interactive campus map.
If you don’t know how to design an interactive virtual campus map, it is advisable to seek professional help form any campus recruitment agency and they can not only help you create a campus map, they can also design a virtual campus tour on your website.